NATO social media manipulation, Facebook, Twitter, Instagram, YouTube Fail.

Social media companies like Facebook, Instagram, YouTube, and Twitter are not doing enough to combat fake behavior on their platforms, according to a new study.

The study, published by the NATO Strategic Communications Center of Excellence, showed that the organization was able to buy engagement and followers on social media from a host of companies and then test whether the companies responded to feedback reporting the accounts.

READ  Will Tiger Finish Shedding Streak? Woods on the Verge of First Win in 5 Years

The organization paid 11 Russian companies and five companies in Europe around 300 euros and were able to buy 3,500 comments, 25,700 likes, 20,000 views, and 5,100 followers, according to the study.

READ  Uncommon Two-Headed Copperhead Snake Present in Virginia Has Completely different Brains However Similar Coronary heart

After four weeks, the study found that 4 in 5 of their fake accounts were still on the platforms.

“Based on this experiment and several other studies we have conducted over the last two years, we assess that Facebook, Instagram, Twitter, and YouTube are still failing to adequately counter inauthentic behavior on their platforms,” the study reads. “Self-regulation is not working. The manipulation industry is growing year by year. We see no sign that it is becoming substantially more expensive or more difficult to conduct widespread social media manipulation.”

READ  Why that Disney princess second issues in 'Ralph Breaks the Web'

The experiment was carried out over six weeks from May to June.


Please enter your comment!
Please enter your name here