Pringles new can recycling, Why Pringles is trying out a new tube.
The distinctive Pringles tube is being re-designed after criticism that it’s almost impossible to recycle.
The current container for the potato-based snack was condemned as a recycler’s nightmare.
It’s a complex construction with a metal base, plastic cap, metal tear-off lid, and foil-lined cardboard sleeve.
The Recycling Association dubbed it the number one recycling villain – along with the Lucozade Sports bottle.
Now Pringles’ maker Kellogg’s is trialling a simpler can – although experts say it’s not a full solution.
The existing version is particularly troublesome because it combines so many different materials
Some 90% of the new can is paper. Around 10% is a polyal (plastic) barrier that seals the interior to protect the food against oxygen and moisture which would damage the taste.
But how about the lid? Well, two options are on trial in some Tesco stores – a recyclable plastic lid and a recyclable paper lid. Kellogg’s says these lids will still produce the distinctive “pop” associated with the product.
Simon Ellin from the Recycling Association told BBC News: “The Pringles tube has been a bastion of bad design from the recyclers’ point of view.
“This new version is an improvement, and we broadly welcome it.
“But, frankly, if they are going to stick to a plastic lid that’ll just add to problems with plastic pollution – people on picnics leave them behind and they find their way into streams and the sea. That plastic lid has got to go.”