John Boyega Jo Malone China, commercial for the Chinese market.

Boyega, 28, created the short film himself but was replaced by actor Liu Haoran for the Chinese version, a decision the “Star Wars” actor said was “wrong” in a Twitter thread announcing his resignation Monday.

“Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong,” wrote Boyega, adding that the film celebrated his personal story and featured his family and friends.

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“While many brands understandably use a variety of global and local ambassadors, dismissively trading out one’s culture this way is not something I can condone,” he said.

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The original version, titled “London Gent,” shows Boyega walking through Peckham, the London neighborhood where he grew up, riding a white horse alongside young people on bicycles and dancing at a party.

Jo Malone, which is owned by beauty group Estée Lauder, said last year that everyone in the commercial was hand-picked by the actor. “Scent triggers powerful memories. And for John, the most potent memories always bring him home,” the company said when the commercial was released.


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